Ali Eslami, Mamali Shafahi - nerd_funk. Seven-year project finally on show at MU Hybrid Art House, Eindhoven
Four years ago, already, I posted an article about nerd_funk, and what I saw as the emergence of a whole new genre . In it, I called nerd_funk 'an ambitious, multi-faceted project by Ali Eslami and Mamali Shafahi,' and explained that the aim was 'to curate an archive of thousands of Instagram stories Ali and Mamali see as relevant to their interests (...) and use it as a base of source material for new kinds of experience for users/spectators: immersive experiences, which may be seen as artworks, film, documentary, entertainment, or all of these and more.' These experiences include a major VR component. It has been a long-term project, as reflected in the subtitle - 'A Seven-Year Odyssey' - of the exhibition now on (April to June 2025) at the MU Hybrid Art House in Eindhoven. The installation combines three eight-minute VR experiences with other video-based activities, fairground-style games, a library and an assortment of related artworks, designed as a jour...